Our Revenue Chain Management™ (RCM™) workshops and seminars are a fresh, new approach to conventional strategic planning. While most methods of strategy take a specific department or initiative into account, The RCM™ model focuses on creating alignment throughout your company and/or project. RCM™ starts with your brand strategy, creating strong positioning, impactful visuals, and differentiation strategies that make you stand out from the competition. With a strong brand and unified communication strategy in place, every touch your prospective customers, employees, and partners receive will cohesively project that brand image – the special differences that make your brand unique.
Attending a workshop or seminar is a great way to help you begin to define who you are, where you are going and your strategy for profitability and sustainable growth. Our dynamic and interactive training style engages each and every employee in the process of idea creation so that you can leverage their passions.
OUR APPROACH ACHIEVES GREATER SUCCESS
- Whether through consulting, coaching or workshops. we start with reengineering your entire RCM™ and the Marketing & Sales Platform.
- We deliver integrated technology and operation solutions when necessary to achieve greater results and profitability
- We leverage an entire team of experts in strategy, sales & marketing, management, technology, consulting, coaching, brand development, and strategic content creators
- Our project management expertise allows us to manage all the project details – from soup to nuts to ensure success
- We train and deliver the necessary systems and processes to transfer all knowledge so that you can continue achieving success for years to come
- We are highly selective about the projects we take on by searching for clients with the right mindset, leadership, and growth potential
- We have a ‘Holistic Approach’: We deliver turn-key marketing and sales operations through strategic platform design, systems, tools, collaboration, training and client management
THE RESULTS
- The vision of the company has never been more clear and well communicated – you know where you are going and have a plan to get there
- Your marketing and sales message, process and system is consistent throughout the organization
- Everyone on your team is speaking the same language and knows the outcomes
- The team knows how they are measured and are held accountable meet those expectations
- Your company not only looks like it is achieving success – but you actually begin to dominate your competition and make them completely irrelevant
- The skills and methodologies become the NEW organizing principles of the company thus increases your revenues, improves your profitability and creates more efficient operations
- Your Revenue Chain is predictable and sustainable for years to come.
STRATEGIC PLANNING
The GPS (Growth Planning System) is a special approach to strategic planning that focuses on developing actionable plans that address multiple impact areas of your business to ensure that no part of your business is left uncovered. Strategic planning is a tool for effectively mapping the direction of a company; however, strategic planning itself cannot forecast exactly how the market will evolve and what issues will arise in the coming years. Therefore, strategic innovation and continuous improvement for the ‘strategic plan’ should be the foundation for any organization seeking to survive in an competitive business environment. GrowthSmart takes a holistic approach to strategic planning that takes every area of your business into consideration to provide you with a unique plan for your business and a series of actionable plans that can help you reach your goals.
PLANNING FOR GROWTH THROUGH KEY IMPACT AREA STRATEGIES
The strategic planning process addresses leadership, management, sales, marketing, technology, operations, and systems among other key factors to assess the organizational health of your company. Once we’ve established where your company is today, we can create world-class strategies that are innovative and effective that ensure your company can uniquely position itself for growth in the future. Through a combination of assessments, workshops, and live sessions, your strategies will be more effective because our collaborative team approach creates buy-in and engagement at every level of your organization.
ACTIONABLE, PHASED GROWTH PLANS FUEL STRATEGIC EXECUTION
Your GrowthSmart Consulting strategy team is dedicated to creating long-term growth in your organization. From your strategic planning engagement, your company will benefit from phased plans that address key recommendations, tasks, and action items that need to be deployed in order to execute your strategic plan. This includes:
- A Strategic Analysis to detail what your assessment process revealed;
- An initial 90-Day Quick Win Strategy with project plans, tasks, and follow up actions required to address your most critical high-impact strategies; and
- An Annual GPS Strategic Plan with critical milestones, timelines, and phased plans that can allow your business to execute the strategies as planned over time.
ANNUAL STRATEGIC PLANNING RETREATS TAKE YOUR PLANNING TO ANOTHER LEVEL
For mid-sized to large companies, the addition of a Strategic Planning Retreat allows your leadership team to get away from the day-to-day grind and focus on business growth. Best of all, our team does all of the heavy lifting to ensure that your strategic planning retreat is actually executed when your leadership team gets back to the office.
2 HOUR VIRTUAL OR ON-SITE WORKSHOPS
- Identifying Your Ideal Buyer
- How to Create a Target List for Marketing and Sales
- Defining Your Value Proposition and Consultative Sales Process
- Defining Your Unique Differentiating Factors
- Creating Your CORE Message for Marketing and Sales Application
- Creating a Sales and/or Marketing Optimization Plan
- Defining Your Sales, Marketing, and/or Lead Generation Plan Strategy
- Creating Case Stories to Win More Business
- Creating a Raving Fan Experience
- Identifying Effective Core Metrics to Shift Behaviors
- Effective Script Writing
- Writing Your Brand Promise
- Creating an Effective, Simple Digital Marketing Strategy
- Using Webinars, Events, and Tradeshows to Bolster Results
- How to Research Trends in Your Industry and Apply to Marketing and Sales
- Developing a SWOT and Using it to Strategically Grow Your Business
- Harnessing Time to Maximize Productivity
1/2 DAY ON-SITE WORKSHOPS
- Defining your Unique Differentiating Factors, Value Proposition and Applying it to Your Marketing and Sales Efforts
- Identifying Your Ideal Buyer, Creating Your Core Message, and Creating a Target List for Marketing and Sales
- B2B – Creating Case Stories to Win More Business and Defining Your Consultative Sales Process
- B2C – Creating a Raving Fan Experience and Creating Client Stories
- Identifying Effective Core Metrics to Shift Behaviors
- Identifying Your Vision and Brand Promise
- Three Ways to Grow Your Business’ Marketing and Sales Optimization Plan
- Defining Your Sales and Lead Generation Marketing Plan and Strategy
- How to Enhance Online Results and Create an Effective, Simple Digital Marketing Strategy
- Using Webinars, Events, and Tradeshows and 7 Key Networking Strategies to Bolster Results
- Understanding Accountability, Systems Optimization and Integrating Technology
- How to Research Trends in Your Industry and Apply to Marketing and Sales and Developing a SWOT and Using it to Strategically Grow Your Business
- Harnessing Time to Maximize Productivity and Applying NEW Efficiencies to Your Organization
- Building a Strong Culture by Developing Effective Leadership and Communication From The Top Down
- The Power of G3 – Gain, Guard, and Grow Client Sales and Marketing Strategies to Dominate Market Growth
FULL DAY AND MULTI-DAY WORKSHOPS AND SEMINARS
Maybe you have been focused on growth lately, maybe you have been focused on saving your business, or perhaps you are streamlining your operations so that you can be more profitable and efficient. The fact is that most companies have opportunities right before their eyes. Sometimes as business owners we are too in the weeds to see the forest for the trees.
We invite you to take a step back and look at your business with a NEW, fresh perspective by a third party that only has the interest of growing a profitable sustainable business in mind. GrowthSmart has a series of assessments to diagnose business issues that you may not be aware are happening. We start with the Organizational Health Challenge (OHC) conducted over the course of 21 days.
The Organizational Health Checkup investigates 55 areas necessary for optimum performance of any business. The study also determines the extent of workforce alignment with your company’s objectives and culture.in your organization.
Part One: Identifying your Core Vision, Brand Promise, and Identifying Your Ideal Buyer. Creating Your Core Message
Part Two: Defining Your Unique Differentiating Factors, Value Proposition, and How to Create a Target List for Marketing and Sales
Follow-up: Applying to Your Marketing and Sales Efforts
Part One: Creating Effective Marketing and Sales Optimization Plan and Defining Your Sales Process
Part Two: Maximizing Client Value and Creating an Action Plan to Accelerate Results
Part One: Understanding Personalities and High Performance Team Dynamics, Identifying Effective Core Metrics to Shift Behaviors and Outcomes
Part Two: Accountability, Systems Optimization, and Integrating Technology
Part One: B2B – Creating Case Stories to Win More Business and Defining Your Consultative Sales Process; B2C – Creating a Raving Fan Experience and Creating Client Stories
Part Two: Applying and Integrating Your Raving Fan Strategy (B2B or B2C)
Part One: Defining Your Sales, Marketing, and Lead Generation Plan Strategy; 3 Ways to Grow Your Business’ Marketing and Sales Optimization Plan
Part Two: How to Enhance Online Results and Create an Effective, Simple Digital Marketing Strategy; Using Webinars, Events, and Tradeshows and 7 Key Networking Strategies to Bolster Results
Part One: Uncovering Hidden InnerProfits™, Time Management, Intangible Asset Optimization, Leadership and Talent Strategies; Understanding How to Build a Culture of Performance and Productivity
Part Two: Accountability, Systems Optimization, and Integrating Technology